ZAP: Web3 trading platform

ZAP needed to cut through a crowded crypto market and make Web3 accessible to users more familiar with Web2. As lead designer, I created a bold brand identity, a scalable design system, and simplified user experiences with intuitive onboarding, social sign-ins, and gamified engagement features. The result was a distinctive platform that bridged Web2 and Web3, driving rapid growth, securing $15.1m in funding, and pushing the token value to $100m.