james@atha.design

james@atha.design

james@atha.design

Sky Sports Plus: TV & mobile apps

When Sky acquired the rights to stream thousands more live events, I co-led a team of eight designers to deliver a brand new TV app and a completely overhauled mobile app capable of handling the scale and complexity of the expanded content. We set design principles, built a new system and architecture, and tested with users to balance innovation with familiar Sky patterns. To hit the new season deadline, we streamlined the launch vision while still delivering standout features like event recaps, alternative camera angles, event switching and live score checking. The apps supported over 1,000 live events and 100 concurrent streams at launch, with more than 90% of customers recognising the value of the expanded offering, helping Sky meet its retention goals and setting the stage for future growth across third-party platforms.

Client

Sky

DELIVERABLES

Mobile App TV App Design System

Year

2024

Role

Lead Product Designer